Areas of Expertise
Art Direction
Copywriting
Design
Creative Direction
Brand Strategy
Digital and Social
Innovation
In the last +25 years, David Ponce de Leon has worked with some of the biggest and most creative agencies in Australia, including George Patterson Y&R, Leo Burnett, McCann and BD Network.
Most recently, he was the Executive Creative Director of Ogilvy Australia.
DPL has been awarded more than five hundred times on ALL major national and international creative award shows with work for brands like AAMI, adidas, Cadbury, Heinz, Mars, Metro, Nintendo, Seek, Schweppes, Suzuki, Tigerair, Whiskas, WorkSafe and the Victorian Government.
This includes Cannes Lions, D&AD and One Show Pencils, Clio and LIAA statues in Gold, Silver and Bronze and multiple ‘Agency of the Year’ titles for agencies under his creative stewardship.
And Effies, of course. A bag of them. It's not creative if it's not effective.
He’s also judged all of the major international creative awards at least once.
For the past decade, David has also been active in training the next generation of Australian creative talent through his role leading the Melbourne AWARD School program and most recently as the head of ADMA Creative School.
David believes ideas have the power to not only change brands and companies fortunes, but to change the world for the better.
Email
leonbones@bigpond.com
WhatsApp
+61411 277 044